Founded in Milan by Mario Prada in 1913, Prada has always championed sophistication, subtle luxury, and modern elegance. Initially a leather goods boutique, Prada expanded into high fashion under the creative leadership of Miuccia Prada, who infused the brand with intellectual minimalism and boundary-pushing design. Prada’s collections now cover handbags, footwear, ready-to-wear, eyewear, and fragrances. With its clean lines, experimental fabrics, and understated aesthetic, Prada remains a respected pioneer in contemporary luxury fashion.
Mario Prada founded the brand in Milan over a century ago. Under his granddaughter Miuccia, Prada transformed into a global fashion innovator.