Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has become synonymous with elite watchmaking and timeless craft. Known for innovations like the waterproof Oyster case and self-winding Perpetual rotor, Rolex blends technical mastery with elegant design. Iconic models such as the Submariner, Daytona, and Datejust have become symbols of success and reliability. Crafted from premium materials, every Rolex timepiece reflects the brand’s commitment to excellence, prestige, and longevity.
Hans Wilsdorf founded Rolex in London in 1905 and later moved operations to Geneva, Switzerland to focus on high-end watchmaking standards.