TAG Heuer

Brand Overview

Founded in 1860 by Edouard Heuer in Switzerland, TAG Heuer is renowned for precision timekeeping and sports watches. The brand pioneered chronograph innovations and collaborations with motorsports. Collections like Carrera, Monaco, and Aquaracer combine sporty design with luxury craftsmanship. TAG Heuer watches are both functional and stylish, appealing to enthusiasts who value heritage, accuracy, and contemporary aesthetics.

Brand History

TAG Heuer has over 160 years of history in Swiss watchmaking, focusing on chronographs and sports luxury timepieces.

Iconic Products